商業 AI 攝影PROMPT PRACTICE PACK

SOURCE TRUTH → BRAND STORY → BUSINESS ASSET

不要只寫風格。
替畫面寫任務。

選商品、選故事、選版位,網站會組成一份可直接複製的完整 Prompt。每次只改一個變因,再用拒收條件驗證。

06 商業類別30 創意案例30 完整 Prompt12 實作任務

PERFUME / CASE STUDY

同一支瓶身,活進兩種慾望。

LOCK 05
透明香水瓶的棚拍產品母片
SOURCE TRUTH攝影母片
同一支香水置於午夜雨城市的商業情境照
CAMPAIGN WORLD午夜城市
GENERATED PROMPT可直接貼入支援參考圖的影像模型

01 / SOURCE TRUTH

先決定什麼不能變,
才有資格談變身。

母片不是參考氣氛,而是身分證。商品規格、人物身份、空間結構與菜色承諾,必須在生成前先變成可核對的清單。

透明香水瓶的棚拍產品母片PERFUME / SOURCE
01瓶身輪廓與比例
02黑色瓶蓋與噴頭
03玻璃倒角與厚度
04液體色澤與液面
05正面無字識別面
AI MAY CHANGE

environment, surface moisture, props, lighting and reflections

世界可以浪漫,產品資訊不能浪漫化。

02 / PROMPT STORY

六句話,把「高級感」
變成能拍的故事。

Prompt 不是形容詞堆疊,而是創意總監的決策紀錄。每一句都要告訴團隊:為誰、為什麼、什麼不能變、怎麼驗收。

01

現在

受眾此刻在哪裡、在意什麼?

02

想要

他想成為什麼樣的人,或進入什麼狀態?

03

產品角色

產品如何幫他跨過這段距離?

04

世界

什麼場景能讓轉變一眼看懂?

05

證據

畫面哪些細節證明產品真的做得到?

06

下一步

看完要記住、點擊、詢問,還是購買?

故事不是背景設定。
故事是產品在受眾人生裡扮演的角色。

03 / CASE LIBRARY

六種商業題目,
同一套決策方法。

從液體、玻璃、金屬、食物、空間到人物,每一類的「不可改真實」不同;但故事、鏡頭、版位與 QA 的結構相同。

同一支香水置於午夜雨城市的商業情境照01

PERFUME

香水

同一支瓶身,活進兩種慾望。
午夜城市植物晨光
同一台車置於藍調金融城市的商業廣告照02

AUTOMOTIVE

汽車

先鎖工業設計,再放大生活想像。
城市藍調山路日出
同一瓶酒置於當代餐廳晚餐場景的商業照03

WINE

一瓶賣關係,一瓶賣時間。
晚餐分享葡萄園收藏
同一盤餐點置於暖色餐廳桌面的商業情境照04

FOOD

餐飲

世界可以換,盤中的承諾不能換。
晚間餐桌菜單證據
高級飯店大廳的夜間抵達情境05

HOSPITALITY

空間

先保留格局,再設計抵達的情緒。
夜間抵達高階會聚
Jason 的企業主題演講人物品牌延伸照06

PERSONAL BRAND

人物

身份不換,情境替角色說話。
主題演講媒體專訪

04 / 30-PROMPT CREATIVE ATLAS

六個類別 × 五種隱喻。
讓產品價值成為世界規則。

每一張都從同一張真實母片出發:先定義商業價值,再轉成視覺隱喻與世界規則,最後補上鏡頭、光線、KEEP 與 REJECT。點選類別,逐張展開完整 Prompt。

PERFUME / 05 CONCEPTS

把看不見的氣味,變成世界會回應的力量。

  1. 01商業價值
  2. 02視覺隱喻
  3. 03世界規則
  4. 04場景
  5. 05鏡頭構圖
  6. 06光線材質
  7. 07KEEP
  8. 08REJECT
香水讓雨滴與城市光軌停在半空的創意商業攝影
01PERFUME / CONCEPT

TIME STOPS WHEN IT ARRIVES

香氣一出現,時間停止。

01 / BUSINESS VALUE

Make long-lasting scent feel immediate, powerful and premium in one glance.

02 / METAPHOR

The fragrance becomes a local field that pauses motion; suspended rain and interrupted light trails make longevity visible.

03 / WORLD RULE

All droplets and light trails stop at an invisible radial boundary around the bottle and never cross its silhouette.

04 / SCENE

Wet black stone at midnight, distant abstract city lights, restrained atmosphere and broad dark copy space.

05 / CAMERA

Preserve the source bottle scale and viewpoint; bottle on the right third, full silhouette visible, 85mm product-photography feel.

06 / LIGHT + MATERIAL

Hard controlled rim light, one cool edge and one subtle crimson reflection, deep dimensional blacks. Clear premium glass, dark liquid, wet black stone, charcoal, deep crimson and cool blue.

07 / KEEP EXACTLY

bottle silhouette, black cap, neck, glass geometry and thickness, liquid level, internal tube, proportions and angle

08 / REJECT IF

the bottle is redrawn, droplets enter the glass, effects cover the edge, a label appears or another bottle is added

查看完整 Prompt八段決策已整合成可直接複製的英文指令 +
Use case: ads-marketing

Asset type: 16:9 landscape conceptual commercial campaign photograph

INPUT / SOURCE TRUTH: Image 1 is the edit target. Preserve exact bottle silhouette, cap, glass thickness, internal tube, liquid color and level, scale, camera angle and premium material identity.

BUSINESS OBJECTIVE: Make long-lasting scent feel immediate, powerful and premium in one glance.

CREATIVE IDEA: Create the campaign world “TIME STOPS WHEN IT ARRIVES” without rendering any words.

VISUAL METAPHOR: The fragrance becomes a local field that pauses motion; suspended rain and interrupted light trails make longevity visible.

WORLD RULE: All droplets and light trails stop at an invisible radial boundary around the bottle and never cross its silhouette.

SCENE: Wet black stone at midnight, distant abstract city lights, restrained atmosphere and broad dark copy space.

CAMERA & COMPOSITION: Preserve the source bottle scale and viewpoint; bottle on the right third, full silhouette visible, 85mm product-photography feel.

LIGHTING: Hard controlled rim light, one cool edge and one subtle crimson reflection, deep dimensional blacks.

COLOR & MATERIAL: Clear premium glass, dark liquid, wet black stone, charcoal, deep crimson and cool blue.

KEEP EXACTLY: bottle silhouette, black cap, neck, glass geometry and thickness, liquid level, internal tube, proportions and angle. Preserve product or person identity before style.

REJECT IF: the bottle is redrawn, droplets enter the glass, effects cover the edge, a label appears or another bottle is added; also reject duplicated subjects, invented logos, illegible text, impossible contact shadows, broken reflections, watermark or border.

OUTPUT: photorealistic premium campaign photography, physically plausible, clean title-safe negative space, no text in image, one hero subject only.
空氣以透明記憶輪廓環繞香水的創意商業攝影
02PERFUME / CONCEPT

THE AIR REMEMBERS YOU

你離開後,空氣還記得。

01 / BUSINESS VALUE

Express scent persistence as an elegant after-presence rather than a loud projection claim.

02 / METAPHOR

Transparent refractive memory contours remain in the air, like the trace of a person who has just left.

03 / WORLD RULE

Each contour is a delayed echo of the same invisible motion and grows softer with distance from the bottle.

04 / SCENE

Minimal graphite studio with layers of clear refractive air forms and quiet negative space.

05 / CAMERA

Eye-level 85mm still life; bottle centered slightly right, full cap and base visible, generous left copy area.

06 / LIGHT + MATERIAL

Large soft key with a crisp glass edge and delicate caustics revealing the transparent air contours. Optical glass, subtle haze, charcoal grey, muted silver and one restrained warm highlight.

07 / KEEP EXACTLY

exact bottle, cap, internal tube, liquid level, transparency, scale and source camera angle

08 / REJECT IF

memory contours resemble people or smoke, the bottle becomes frosted, the cap changes or reflections contradict the key light

查看完整 Prompt八段決策已整合成可直接複製的英文指令 +
Use case: ads-marketing

Asset type: 16:9 landscape conceptual commercial campaign photograph

INPUT / SOURCE TRUTH: Image 1 is the edit target. Preserve exact bottle silhouette, cap, glass thickness, internal tube, liquid color and level, scale, camera angle and premium material identity.

BUSINESS OBJECTIVE: Express scent persistence as an elegant after-presence rather than a loud projection claim.

CREATIVE IDEA: Create the campaign world “THE AIR REMEMBERS YOU” without rendering any words.

VISUAL METAPHOR: Transparent refractive memory contours remain in the air, like the trace of a person who has just left.

WORLD RULE: Each contour is a delayed echo of the same invisible motion and grows softer with distance from the bottle.

SCENE: Minimal graphite studio with layers of clear refractive air forms and quiet negative space.

CAMERA & COMPOSITION: Eye-level 85mm still life; bottle centered slightly right, full cap and base visible, generous left copy area.

LIGHTING: Large soft key with a crisp glass edge and delicate caustics revealing the transparent air contours.

COLOR & MATERIAL: Optical glass, subtle haze, charcoal grey, muted silver and one restrained warm highlight.

KEEP EXACTLY: exact bottle, cap, internal tube, liquid level, transparency, scale and source camera angle. Preserve product or person identity before style.

REJECT IF: memory contours resemble people or smoke, the bottle becomes frosted, the cap changes or reflections contradict the key light; also reject duplicated subjects, invented logos, illegible text, impossible contact shadows, broken reflections, watermark or border.

OUTPUT: photorealistic premium campaign photography, physically plausible, clean title-safe negative space, no text in image, one hero subject only.
一滴香水化為夜色光環的創意商業攝影
03PERFUME / CONCEPT

ONE DROP OPENS THE NIGHT

一滴香氣,打開整個夜晚。

01 / BUSINESS VALUE

Position a small ritual as the threshold into a bolder evening identity.

02 / METAPHOR

One precise droplet above the atomizer becomes a dark eclipse portal whose halo opens the night.

03 / WORLD RULE

The entire scene remains still except for one droplet and one expanding halo aligned to the bottle axis.

04 / SCENE

Black studio horizon with a restrained eclipse-like glow and polished obsidian surface.

05 / CAMERA

Symmetrical frontal product view; bottle on the lower right-center, eclipse halo fully visible, clean left copy space.

06 / LIGHT + MATERIAL

Sharp back rim through the glass, warm amber halo and controlled specular highlights. Obsidian, clear glass, dark liquid, amber light, black and a trace of deep burgundy.

07 / KEEP EXACTLY

exact bottle silhouette, atomizer, cap, glass thickness, internal tube, liquid and source orientation

08 / REJECT IF

the droplet becomes oversized fantasy art, the halo passes through the bottle, the glass glows unrealistically or text appears

查看完整 Prompt八段決策已整合成可直接複製的英文指令 +
Use case: ads-marketing

Asset type: 16:9 landscape conceptual commercial campaign photograph

INPUT / SOURCE TRUTH: Image 1 is the edit target. Preserve exact bottle silhouette, cap, glass thickness, internal tube, liquid color and level, scale, camera angle and premium material identity.

BUSINESS OBJECTIVE: Position a small ritual as the threshold into a bolder evening identity.

CREATIVE IDEA: Create the campaign world “ONE DROP OPENS THE NIGHT” without rendering any words.

VISUAL METAPHOR: One precise droplet above the atomizer becomes a dark eclipse portal whose halo opens the night.

WORLD RULE: The entire scene remains still except for one droplet and one expanding halo aligned to the bottle axis.

SCENE: Black studio horizon with a restrained eclipse-like glow and polished obsidian surface.

CAMERA & COMPOSITION: Symmetrical frontal product view; bottle on the lower right-center, eclipse halo fully visible, clean left copy space.

LIGHTING: Sharp back rim through the glass, warm amber halo and controlled specular highlights.

COLOR & MATERIAL: Obsidian, clear glass, dark liquid, amber light, black and a trace of deep burgundy.

KEEP EXACTLY: exact bottle silhouette, atomizer, cap, glass thickness, internal tube, liquid and source orientation. Preserve product or person identity before style.

REJECT IF: the droplet becomes oversized fantasy art, the halo passes through the bottle, the glass glows unrealistically or text appears; also reject duplicated subjects, invented logos, illegible text, impossible contact shadows, broken reflections, watermark or border.

OUTPUT: photorealistic premium campaign photography, physically plausible, clean title-safe negative space, no text in image, one hero subject only.
建築平面向香水靠攏的創意商業攝影
04PERFUME / CONCEPT

THE ROOM LEANS CLOSER

不是追逐目光,是空間主動靠近。

01 / BUSINESS VALUE

Translate magnetic attraction into refined spatial behavior, not seduction clichés.

02 / METAPHOR

Elegant architectural planes subtly bend toward the bottle as if attention has physical direction.

03 / WORLD RULE

Every line converges toward a point just behind the bottle while keeping a precise safety gap around the product.

04 / SCENE

Minimal luxury gallery made of dark curved planes and a single reflective pedestal.

05 / CAMERA

Low product-height view; bottle on right third, curves enter from frame edges, no distortion of the source perspective.

06 / LIGHT + MATERIAL

Sculptural side light that reveals plane curvature, with a clean edge highlight on the bottle. Matte charcoal architecture, satin black pedestal, premium glass, muted crimson accent.

07 / KEEP EXACTLY

bottle geometry, cap, tube, liquid level, glass transparency, scale, orientation and camera view

08 / REJECT IF

architecture touches or encloses the bottle, perspective warps the product, excessive fisheye distortion or ornate décor appears

查看完整 Prompt八段決策已整合成可直接複製的英文指令 +
Use case: ads-marketing

Asset type: 16:9 landscape conceptual commercial campaign photograph

INPUT / SOURCE TRUTH: Image 1 is the edit target. Preserve exact bottle silhouette, cap, glass thickness, internal tube, liquid color and level, scale, camera angle and premium material identity.

BUSINESS OBJECTIVE: Translate magnetic attraction into refined spatial behavior, not seduction clichés.

CREATIVE IDEA: Create the campaign world “THE ROOM LEANS CLOSER” without rendering any words.

VISUAL METAPHOR: Elegant architectural planes subtly bend toward the bottle as if attention has physical direction.

WORLD RULE: Every line converges toward a point just behind the bottle while keeping a precise safety gap around the product.

SCENE: Minimal luxury gallery made of dark curved planes and a single reflective pedestal.

CAMERA & COMPOSITION: Low product-height view; bottle on right third, curves enter from frame edges, no distortion of the source perspective.

LIGHTING: Sculptural side light that reveals plane curvature, with a clean edge highlight on the bottle.

COLOR & MATERIAL: Matte charcoal architecture, satin black pedestal, premium glass, muted crimson accent.

KEEP EXACTLY: bottle geometry, cap, tube, liquid level, glass transparency, scale, orientation and camera view. Preserve product or person identity before style.

REJECT IF: architecture touches or encloses the bottle, perspective warps the product, excessive fisheye distortion or ornate décor appears; also reject duplicated subjects, invented logos, illegible text, impossible contact shadows, broken reflections, watermark or border.

OUTPUT: photorealistic premium campaign photography, physically plausible, clean title-safe negative space, no text in image, one hero subject only.
三層香調光霧融合於香水周圍的創意商業攝影
05PERFUME / CONCEPT

THREE NOTES, ONE PRESENCE

三個香調,合成一種存在感。

01 / BUSINESS VALUE

Explain a layered fragrance composition without ingredient clichés or a literal note pyramid.

02 / METAPHOR

Top, heart and base notes appear as three distinct material languages that merge into one coherent aura.

03 / WORLD RULE

Cool mist, crimson micro-particles and amber low glow occupy separate depth bands, then converge behind the bottle.

04 / SCENE

Dark controlled studio with three restrained atmospheric layers and no literal flowers or fruit.

05 / CAMERA

Three-quarter product portrait, bottle right of center, layers travel diagonally from left to right.

06 / LIGHT + MATERIAL

Cool top edge, soft crimson side scatter and low amber base light, balanced as one plausible setup. Optical glass, fine vapor, micro-particles, amber caustic light, black background.

07 / KEEP EXACTLY

exact cap, bottle, glass, liquid, internal tube, proportions, angle and premium clarity

08 / REJECT IF

literal ingredients appear, the three layers become a rainbow, effects obscure the bottle or color the liquid

查看完整 Prompt八段決策已整合成可直接複製的英文指令 +
Use case: ads-marketing

Asset type: 16:9 landscape conceptual commercial campaign photograph

INPUT / SOURCE TRUTH: Image 1 is the edit target. Preserve exact bottle silhouette, cap, glass thickness, internal tube, liquid color and level, scale, camera angle and premium material identity.

BUSINESS OBJECTIVE: Explain a layered fragrance composition without ingredient clichés or a literal note pyramid.

CREATIVE IDEA: Create the campaign world “THREE NOTES, ONE PRESENCE” without rendering any words.

VISUAL METAPHOR: Top, heart and base notes appear as three distinct material languages that merge into one coherent aura.

WORLD RULE: Cool mist, crimson micro-particles and amber low glow occupy separate depth bands, then converge behind the bottle.

SCENE: Dark controlled studio with three restrained atmospheric layers and no literal flowers or fruit.

CAMERA & COMPOSITION: Three-quarter product portrait, bottle right of center, layers travel diagonally from left to right.

LIGHTING: Cool top edge, soft crimson side scatter and low amber base light, balanced as one plausible setup.

COLOR & MATERIAL: Optical glass, fine vapor, micro-particles, amber caustic light, black background.

KEEP EXACTLY: exact cap, bottle, glass, liquid, internal tube, proportions, angle and premium clarity. Preserve product or person identity before style.

REJECT IF: literal ingredients appear, the three layers become a rainbow, effects obscure the bottle or color the liquid; also reject duplicated subjects, invented logos, illegible text, impossible contact shadows, broken reflections, watermark or border.

OUTPUT: photorealistic premium campaign photography, physically plausible, clean title-safe negative space, no text in image, one hero subject only.

05 / 12 PRACTICE MISSIONS

不要收藏 Prompt。
完成十二次選擇。

0/12

已完成

06 / FAILURE DIAGNOSIS

商業圖最常失敗的地方,
不在美感。

生成結果不對時,先找錯誤層級,再決定要改 Prompt、換素材,還是停止使用。不要用更多形容詞掩蓋產品漂移。

問題你看到的現象下一句怎麼改
產品漂移

瓶、車、標籤、菜色悄悄變了

補 KEEP EXACTLY 與逐項對照表

故事空泛

只寫高級、電影感、氛圍感

補受眾、張力、單一訊息與下一步

光影穿幫

主體與場景像來自兩個世界

鎖主光方向、色溫、接觸影與反射

版位不能用

標題沒有安全區、主體被裁

先寫通路比例、構圖位置與留白

可以看不能上

來源、授權、標示或核准不足

回到用途、同意、揭露、版本與責任

01來源確認02產品比對03品牌核准04揭露與責任

07 / FROM CRAFT TO CAPABILITY

一張好圖是作品。
一套可重複的方法,才是企業能力。

01拍攝母片Source truth
02品牌知識規範與權限
03AI 生成多故事、多版位
04人工審核產品、品牌、法務
05發布回流版本與成效