現在
受眾此刻在哪裡、在意什麼?
SOURCE TRUTH → BRAND STORY → BUSINESS ASSET
選商品、選故事、選版位,網站會組成一份可直接複製的完整 Prompt。每次只改一個變因,再用拒收條件驗證。
PERFUME / CASE STUDY


01 / SOURCE TRUTH
母片不是參考氣氛,而是身分證。商品規格、人物身份、空間結構與菜色承諾,必須在生成前先變成可核對的清單。
PERFUME / SOURCEenvironment, surface moisture, props, lighting and reflections
世界可以浪漫,產品資訊不能浪漫化。02 / PROMPT STORY
Prompt 不是形容詞堆疊,而是創意總監的決策紀錄。每一句都要告訴團隊:為誰、為什麼、什麼不能變、怎麼驗收。
受眾此刻在哪裡、在意什麼?
他想成為什麼樣的人,或進入什麼狀態?
產品如何幫他跨過這段距離?
什麼場景能讓轉變一眼看懂?
畫面哪些細節證明產品真的做得到?
看完要記住、點擊、詢問,還是購買?
故事不是背景設定。
故事是產品在受眾人生裡扮演的角色。
03 / CASE LIBRARY
從液體、玻璃、金屬、食物、空間到人物,每一類的「不可改真實」不同;但故事、鏡頭、版位與 QA 的結構相同。
01PERFUME
02AUTOMOTIVE
03WINE
04FOOD
05HOSPITALITY
PERSONAL BRAND
04 / 30-PROMPT CREATIVE ATLAS
每一張都從同一張真實母片出發:先定義商業價值,再轉成視覺隱喻與世界規則,最後補上鏡頭、光線、KEEP 與 REJECT。點選類別,逐張展開完整 Prompt。

TIME STOPS WHEN IT ARRIVES
Make long-lasting scent feel immediate, powerful and premium in one glance.
The fragrance becomes a local field that pauses motion; suspended rain and interrupted light trails make longevity visible.
All droplets and light trails stop at an invisible radial boundary around the bottle and never cross its silhouette.
Wet black stone at midnight, distant abstract city lights, restrained atmosphere and broad dark copy space.
Preserve the source bottle scale and viewpoint; bottle on the right third, full silhouette visible, 85mm product-photography feel.
Hard controlled rim light, one cool edge and one subtle crimson reflection, deep dimensional blacks. Clear premium glass, dark liquid, wet black stone, charcoal, deep crimson and cool blue.
bottle silhouette, black cap, neck, glass geometry and thickness, liquid level, internal tube, proportions and angle
the bottle is redrawn, droplets enter the glass, effects cover the edge, a label appears or another bottle is added
Use case: ads-marketing Asset type: 16:9 landscape conceptual commercial campaign photograph INPUT / SOURCE TRUTH: Image 1 is the edit target. Preserve exact bottle silhouette, cap, glass thickness, internal tube, liquid color and level, scale, camera angle and premium material identity. BUSINESS OBJECTIVE: Make long-lasting scent feel immediate, powerful and premium in one glance. CREATIVE IDEA: Create the campaign world “TIME STOPS WHEN IT ARRIVES” without rendering any words. VISUAL METAPHOR: The fragrance becomes a local field that pauses motion; suspended rain and interrupted light trails make longevity visible. WORLD RULE: All droplets and light trails stop at an invisible radial boundary around the bottle and never cross its silhouette. SCENE: Wet black stone at midnight, distant abstract city lights, restrained atmosphere and broad dark copy space. CAMERA & COMPOSITION: Preserve the source bottle scale and viewpoint; bottle on the right third, full silhouette visible, 85mm product-photography feel. LIGHTING: Hard controlled rim light, one cool edge and one subtle crimson reflection, deep dimensional blacks. COLOR & MATERIAL: Clear premium glass, dark liquid, wet black stone, charcoal, deep crimson and cool blue. KEEP EXACTLY: bottle silhouette, black cap, neck, glass geometry and thickness, liquid level, internal tube, proportions and angle. Preserve product or person identity before style. REJECT IF: the bottle is redrawn, droplets enter the glass, effects cover the edge, a label appears or another bottle is added; also reject duplicated subjects, invented logos, illegible text, impossible contact shadows, broken reflections, watermark or border. OUTPUT: photorealistic premium campaign photography, physically plausible, clean title-safe negative space, no text in image, one hero subject only.

THE AIR REMEMBERS YOU
Express scent persistence as an elegant after-presence rather than a loud projection claim.
Transparent refractive memory contours remain in the air, like the trace of a person who has just left.
Each contour is a delayed echo of the same invisible motion and grows softer with distance from the bottle.
Minimal graphite studio with layers of clear refractive air forms and quiet negative space.
Eye-level 85mm still life; bottle centered slightly right, full cap and base visible, generous left copy area.
Large soft key with a crisp glass edge and delicate caustics revealing the transparent air contours. Optical glass, subtle haze, charcoal grey, muted silver and one restrained warm highlight.
exact bottle, cap, internal tube, liquid level, transparency, scale and source camera angle
memory contours resemble people or smoke, the bottle becomes frosted, the cap changes or reflections contradict the key light
Use case: ads-marketing Asset type: 16:9 landscape conceptual commercial campaign photograph INPUT / SOURCE TRUTH: Image 1 is the edit target. Preserve exact bottle silhouette, cap, glass thickness, internal tube, liquid color and level, scale, camera angle and premium material identity. BUSINESS OBJECTIVE: Express scent persistence as an elegant after-presence rather than a loud projection claim. CREATIVE IDEA: Create the campaign world “THE AIR REMEMBERS YOU” without rendering any words. VISUAL METAPHOR: Transparent refractive memory contours remain in the air, like the trace of a person who has just left. WORLD RULE: Each contour is a delayed echo of the same invisible motion and grows softer with distance from the bottle. SCENE: Minimal graphite studio with layers of clear refractive air forms and quiet negative space. CAMERA & COMPOSITION: Eye-level 85mm still life; bottle centered slightly right, full cap and base visible, generous left copy area. LIGHTING: Large soft key with a crisp glass edge and delicate caustics revealing the transparent air contours. COLOR & MATERIAL: Optical glass, subtle haze, charcoal grey, muted silver and one restrained warm highlight. KEEP EXACTLY: exact bottle, cap, internal tube, liquid level, transparency, scale and source camera angle. Preserve product or person identity before style. REJECT IF: memory contours resemble people or smoke, the bottle becomes frosted, the cap changes or reflections contradict the key light; also reject duplicated subjects, invented logos, illegible text, impossible contact shadows, broken reflections, watermark or border. OUTPUT: photorealistic premium campaign photography, physically plausible, clean title-safe negative space, no text in image, one hero subject only.

ONE DROP OPENS THE NIGHT
Position a small ritual as the threshold into a bolder evening identity.
One precise droplet above the atomizer becomes a dark eclipse portal whose halo opens the night.
The entire scene remains still except for one droplet and one expanding halo aligned to the bottle axis.
Black studio horizon with a restrained eclipse-like glow and polished obsidian surface.
Symmetrical frontal product view; bottle on the lower right-center, eclipse halo fully visible, clean left copy space.
Sharp back rim through the glass, warm amber halo and controlled specular highlights. Obsidian, clear glass, dark liquid, amber light, black and a trace of deep burgundy.
exact bottle silhouette, atomizer, cap, glass thickness, internal tube, liquid and source orientation
the droplet becomes oversized fantasy art, the halo passes through the bottle, the glass glows unrealistically or text appears
Use case: ads-marketing Asset type: 16:9 landscape conceptual commercial campaign photograph INPUT / SOURCE TRUTH: Image 1 is the edit target. Preserve exact bottle silhouette, cap, glass thickness, internal tube, liquid color and level, scale, camera angle and premium material identity. BUSINESS OBJECTIVE: Position a small ritual as the threshold into a bolder evening identity. CREATIVE IDEA: Create the campaign world “ONE DROP OPENS THE NIGHT” without rendering any words. VISUAL METAPHOR: One precise droplet above the atomizer becomes a dark eclipse portal whose halo opens the night. WORLD RULE: The entire scene remains still except for one droplet and one expanding halo aligned to the bottle axis. SCENE: Black studio horizon with a restrained eclipse-like glow and polished obsidian surface. CAMERA & COMPOSITION: Symmetrical frontal product view; bottle on the lower right-center, eclipse halo fully visible, clean left copy space. LIGHTING: Sharp back rim through the glass, warm amber halo and controlled specular highlights. COLOR & MATERIAL: Obsidian, clear glass, dark liquid, amber light, black and a trace of deep burgundy. KEEP EXACTLY: exact bottle silhouette, atomizer, cap, glass thickness, internal tube, liquid and source orientation. Preserve product or person identity before style. REJECT IF: the droplet becomes oversized fantasy art, the halo passes through the bottle, the glass glows unrealistically or text appears; also reject duplicated subjects, invented logos, illegible text, impossible contact shadows, broken reflections, watermark or border. OUTPUT: photorealistic premium campaign photography, physically plausible, clean title-safe negative space, no text in image, one hero subject only.

THE ROOM LEANS CLOSER
Translate magnetic attraction into refined spatial behavior, not seduction clichés.
Elegant architectural planes subtly bend toward the bottle as if attention has physical direction.
Every line converges toward a point just behind the bottle while keeping a precise safety gap around the product.
Minimal luxury gallery made of dark curved planes and a single reflective pedestal.
Low product-height view; bottle on right third, curves enter from frame edges, no distortion of the source perspective.
Sculptural side light that reveals plane curvature, with a clean edge highlight on the bottle. Matte charcoal architecture, satin black pedestal, premium glass, muted crimson accent.
bottle geometry, cap, tube, liquid level, glass transparency, scale, orientation and camera view
architecture touches or encloses the bottle, perspective warps the product, excessive fisheye distortion or ornate décor appears
Use case: ads-marketing Asset type: 16:9 landscape conceptual commercial campaign photograph INPUT / SOURCE TRUTH: Image 1 is the edit target. Preserve exact bottle silhouette, cap, glass thickness, internal tube, liquid color and level, scale, camera angle and premium material identity. BUSINESS OBJECTIVE: Translate magnetic attraction into refined spatial behavior, not seduction clichés. CREATIVE IDEA: Create the campaign world “THE ROOM LEANS CLOSER” without rendering any words. VISUAL METAPHOR: Elegant architectural planes subtly bend toward the bottle as if attention has physical direction. WORLD RULE: Every line converges toward a point just behind the bottle while keeping a precise safety gap around the product. SCENE: Minimal luxury gallery made of dark curved planes and a single reflective pedestal. CAMERA & COMPOSITION: Low product-height view; bottle on right third, curves enter from frame edges, no distortion of the source perspective. LIGHTING: Sculptural side light that reveals plane curvature, with a clean edge highlight on the bottle. COLOR & MATERIAL: Matte charcoal architecture, satin black pedestal, premium glass, muted crimson accent. KEEP EXACTLY: bottle geometry, cap, tube, liquid level, glass transparency, scale, orientation and camera view. Preserve product or person identity before style. REJECT IF: architecture touches or encloses the bottle, perspective warps the product, excessive fisheye distortion or ornate décor appears; also reject duplicated subjects, invented logos, illegible text, impossible contact shadows, broken reflections, watermark or border. OUTPUT: photorealistic premium campaign photography, physically plausible, clean title-safe negative space, no text in image, one hero subject only.

THREE NOTES, ONE PRESENCE
Explain a layered fragrance composition without ingredient clichés or a literal note pyramid.
Top, heart and base notes appear as three distinct material languages that merge into one coherent aura.
Cool mist, crimson micro-particles and amber low glow occupy separate depth bands, then converge behind the bottle.
Dark controlled studio with three restrained atmospheric layers and no literal flowers or fruit.
Three-quarter product portrait, bottle right of center, layers travel diagonally from left to right.
Cool top edge, soft crimson side scatter and low amber base light, balanced as one plausible setup. Optical glass, fine vapor, micro-particles, amber caustic light, black background.
exact cap, bottle, glass, liquid, internal tube, proportions, angle and premium clarity
literal ingredients appear, the three layers become a rainbow, effects obscure the bottle or color the liquid
Use case: ads-marketing Asset type: 16:9 landscape conceptual commercial campaign photograph INPUT / SOURCE TRUTH: Image 1 is the edit target. Preserve exact bottle silhouette, cap, glass thickness, internal tube, liquid color and level, scale, camera angle and premium material identity. BUSINESS OBJECTIVE: Explain a layered fragrance composition without ingredient clichés or a literal note pyramid. CREATIVE IDEA: Create the campaign world “THREE NOTES, ONE PRESENCE” without rendering any words. VISUAL METAPHOR: Top, heart and base notes appear as three distinct material languages that merge into one coherent aura. WORLD RULE: Cool mist, crimson micro-particles and amber low glow occupy separate depth bands, then converge behind the bottle. SCENE: Dark controlled studio with three restrained atmospheric layers and no literal flowers or fruit. CAMERA & COMPOSITION: Three-quarter product portrait, bottle right of center, layers travel diagonally from left to right. LIGHTING: Cool top edge, soft crimson side scatter and low amber base light, balanced as one plausible setup. COLOR & MATERIAL: Optical glass, fine vapor, micro-particles, amber caustic light, black background. KEEP EXACTLY: exact cap, bottle, glass, liquid, internal tube, proportions, angle and premium clarity. Preserve product or person identity before style. REJECT IF: literal ingredients appear, the three layers become a rainbow, effects obscure the bottle or color the liquid; also reject duplicated subjects, invented logos, illegible text, impossible contact shadows, broken reflections, watermark or border. OUTPUT: photorealistic premium campaign photography, physically plausible, clean title-safe negative space, no text in image, one hero subject only.
05 / 12 PRACTICE MISSIONS
已完成
06 / FAILURE DIAGNOSIS
生成結果不對時,先找錯誤層級,再決定要改 Prompt、換素材,還是停止使用。不要用更多形容詞掩蓋產品漂移。
瓶、車、標籤、菜色悄悄變了
補 KEEP EXACTLY 與逐項對照表
只寫高級、電影感、氛圍感
補受眾、張力、單一訊息與下一步
主體與場景像來自兩個世界
鎖主光方向、色溫、接觸影與反射
標題沒有安全區、主體被裁
先寫通路比例、構圖位置與留白
來源、授權、標示或核准不足
回到用途、同意、揭露、版本與責任
07 / FROM CRAFT TO CAPABILITY